The Vero Beach Museum of Art is one of the nation’s best-attended small museums, ranking first among museums with budgets under $12 million, not located in a city with high tourist traffic. Those insights come from the latest report published by Remuseum, an independent research project promoting innovation among art museums across the United States, demonstrating an outstanding ability to maximize impact with available resources.
“Through intentional public engagement and service, we’ve continued to strengthen museum visitation year after year.”
Brady Roberts, VBMA Executive Director
The distinction, based on the number of visitors Vero Beach Museum of Art attracts as a percentage of its regional population, represents one of the more successful examples among the dataset of 153 American art museums included in the Remuseum study. The museum ranks 13th among the full dataset of museums.
“This recognition highlights the dedication of the Vero Beach Museum of Art’s Trustees, staff, and supporters to fostering innovation in art education, providing family and community access programs, and presenting world-class exhibitions,” said Brady Roberts, Executive Director.
According to Remuseum, nationally, the average percentage of museum visitation to Metropolitan Statistical Area (MSA) population is 17%. Vero Beach Museum of Art outperforms most art museums—small or large—in this measure, attracting 45% regional visitation.
“Many museums that previously focused on their national or international reputation are realizing that their real impact lies in serving the people of their own communities. These museums measure success in the percentage of their local population they can attract as visitors, and among them, no smaller museum is doing better than the Vero Beach Museum of Art, which has developed a program that its community clearly finds both relevant and engaging,” added Stephen Reily, Remuseum’s Founding Director.
